Case Studies

Outsourcing Outbound Marketing

The Marketing VP of a small high-tech firm was faced with a growing list of tasks, a limited budget, and the resignation of the Marcom Manager. It was time to rethink the company’s outbound marketing approach.

Our associate stepped in, filling a dual Product Marketing / Marcom role – handling all company content, from brochures and web pages, to API guides and to training courses – part time, and at significant savings to the client. With his outbound flank covered, the VP was able to return to his most crucial responsibilities – researching markets, defining products, and planning their promotion.

Our depth of experience in marketing hi-tech products and services enables us to help customers quickly reach their outbound marketing goals, within budget, and without draining precious in-house resources.